About
ShubsFX is a leading 3D design studio specializing in photorealistic 3D product animation.
Help brands introduce their products to audiences through visually striking and immersive animations.
Vision
Creating stunning visuals showcasing details of a product's features and aesthetics.
Enabling an engaging and realistic experience, allowing viewers to explore and understand the product’s value.
Brief
The goal was to re-designing the logo that encompasses brands vision.
Specifically, a word-mark logo that has balance and is recognisable along with a b&w color scheme as it'll be paired with animations created.
Audience
Product manufacturers, marketing teams, advertising agencies, e-commerce businesses.
Anyone seeking to showcase their products in a visually stunning and engaging manner.
Process
Understanding shortcomings of the current logo.
Analysing logo references received by the company and deriving characteristics to later implement in the process.
Scopes
Experimenting with characteristics and attributes derived form the references
